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Welcome to Maternally Happy

This isn’t just a brand, it’s a gentle space, created to support, empower, and walk beside you through every season of motherhood. Whether you’re preparing to conceive, growing new life, or finding your way in postpartum, you are not alone. Maternally Happy began with one simple question and an important mission: to reshape how women experience health- through connection, compassion, and proactive care.

OUR FOUNDER

Hi, I’m Caitlin Gilmore - Midwife, Nurse, and Nutrition Consultant, and the founder of Maternally Happy. I’m based in Melbourne, Australia, and for as long as I can remember, I’ve been passionate about supporting women and their families on one of the most powerful, transformative journeys they'll ever experience: motherhood.

My work in healthcare has taken me into the heart of women's stories, through preconception, pregnancy, birth, and postpartum. And through it all, one question kept coming back to me, both professionally and personally:

Why aren’t women told these things?

That question stayed with me during my own health journey, especially after being diagnosed with PCOS. I experienced firsthand how overwhelming, disjointed, and at times reactive the healthcare system can feel - how often women are left without answers, support, or even the space to ask questions.

I created Maternally Happy to change that.

This isn’t just about products. It’s about rewriting the health narrative for women- shifting away from reactive care toward something more proactive, holistic, and educational. I want every woman to feel informed, supported, and connected to her body, her choices, and her well-being. And I truly believe that when we support ourselves with intention, we’re not just caring for our own health, we’re shaping the future for our families too.

At Maternally Happy, I pour everything I’ve learned, clinically and personally- into thoughtfully created, natural, evidence-based products that support you through every season. Whether you’re just starting to plan, deep in the middle of it all, or gently recovering and redefining yourself postpartum, I’m here to walk beside you.

You deserve to feel heard.
You deserve to feel held.
And you deserve to feel happy - maternally and beyond.

With love,
Caitlin

WHY CHOOSE MATERNALLY HAPPY?

At Maternally Happy, we believe every step of your journey - whether you're hoping, expecting, or healing, deserves to be met with care, compassion, and understanding.

Our products are thoughtfully created to support you through every season. Each formulation is grounded in evidence, guided by clinical experience, and made with clean, natural ingredients that honour both your body and your journey.

We’re proud to offer products that are:

  • Practitioner-formulated developed by a Midwife, Nurse & Nutrition Consultant
  • Evidence-based: backed by science and guided by real-life experience
  • Bioavailable and optimally absorbed, so your body gets the most from every ingredient
  • Targeted for preconception to postpartum
  • Natural and allergen-conscious: safe for sensitive skin and growing families
  • Designed to nurture, not just manage because your health deserves more than a quick fix

From preconception support to postpartum recovery, every product is made with one goal in mind: to help you feel nourished and deeply supported - no matter where you are on your journey.

Have you spotted the mum and baby sloth at the top of our logo?

If not, now you have and they’re there for a reason.

In a world that too often amplifies the negative, it’s easy to feel overwhelmed, stressed, and disconnected. But we believe in celebrating the moments that bring light-from the steady rhythm of a balanced cycle to the life-changing magic of pregnancy and birth.

Our sloth is a gentle reminder to slow down, stay positive, and lean into the beauty of the journey.

Let go of the little stresses- we’re here to support and hold you, every step of the way.

Maternally Happy Launch

2020

MH was launched in 2020 peak of the pandemic while our founder was balancing shift work as a registered nurse/midwife and working with pregnant/postpartum women doing online nutrition consultations. The first products launched in the MH range were hydrolysed collagen.

A Product Close To Our Hearts

2022

Launched Myo-Inositol - An under-estimated supplement that has been pivotal for our founder, Caitlin's PCOS journey as well as many from our community. Frustrated by the reactive approach of the healthcare system Caitlin wanted to ensure natural alternatives were accessible and high quality.

A transformative year both personally and professionally

2024

Our founder, Caitlin quit her full time job working in the hospital as a nurse/midwife and conducting nutrition consultations to working full time at MH.

Started 1st TGA product.

Launched our baby wash and oil after 2 long years of research and development. Caitlin was commonly asked by parents for baby wash and oil recommendations but she would never find options that ticked all three boxes: Free from chemicals, free from nut oils and free from common food allergens.

Launched The Prenatal

2025

The Prenatal is clinically formulated for your preconception, pregnancy and postpartum journey. 1-2 capsules can only fit so much, so we’ve redefined the standard. Our prenatal delivers 19 essential nutrients in highly supportive dosages, all in 3 easy-to-take capsules. Packed with high-dose choline, methyl-folate, and bioavailable ingredients for optimal absorption, we ensure you and your baby receives the very best.

More products to come!