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Pure Mag is an evidence based, comprehensive formula which is scientifically proven to help women maintain & support:
Storage:
We include these precautions to make sure you have the right information for safe use of this product. Please take a quick look before getting started 💜

Not all magnesium glycinate is created equal.
Unfortunately, current labelling standards don’t require brands to disclose whether magnesium glycinate is pure (unbuffered) or buffered.
Many products labelled as “magnesium glycinate” are actually blended with large amounts of magnesium oxide - a cheaper, less absorbable form through a process called buffering. While this helps cut costs, it often compromises quality and absorption, and may lead to unwanted side effects like bloating, discomfort, or diarrhoea.
PURE MAG IS DIFFERENT...
We use 100% pure, unbuffered magnesium glycinate - no added magnesium oxide and no compromise. Just a highly absorbable, gentle form of magnesium your body can actually use.
For tired minds, tense muscles, and stretched thin nervous systems - with added support for energy, blood sugar, and protein synthesis.
Unbuffered. Uncompromised. Unbelievably Gentle.
US vs Other Brands
We take pride in our evidence-based formulations, featuring premium, highly absorbable unbuffered magnesium glycinate. See how we compare:
100% Unbuffered Magnesium Glycinate
Highly bioavailable & gentle on digestion
Support healthy energy production
Support healthy protein synthesis
Aids glucose / sugar / carbohydrate metabolism
Supports muscle relaxation and function
Reduce occurrence of muscle cramps
Support nervous system function and health
Formulated By Midwife, Nurse & Nutrition Consultant
Free from Magnesium stearate, talc, sucrose, titanium dioxide, artificial colours, copper coatings etc
Third Party Tested
Buffered with magnesium oxide
Often causes bloating or diarrhoea
Poorly absorbed blends
Often contain magnesium stearate, copper coatings & anti-caking agents
Random complexes with energising and calming forms
Clean | Absorbable | Uncompromised
We've got you covered!
Pure Mag is formulated with 100% pure, unbuffered magnesium glycinate - not mixed with magnesium oxide like many other products on the market. This form is highly bioavailable, gentle on the gut, and far less likely to cause digestive upset.
"Unbuffered" means the magnesium is not blended with cheaper, less absorbable forms, like magnesium oxide. Many supplements labeled as "magnesium glycinate" are actually buffered blends, which can inflate the elemental magnesium amount but significantly reduce absorption and increase the risk of side effects like bloating or loose stools.
Each daily serving of four capsules provides 350 mg of elemental magnesium from pure magnesium glycinate.
Pure Mag is designed to be gentle on digestion and provides a highly bioavailable form of magnesium, which many women choose to include during pregnancy and breastfeeding. As always, we recommend checking with your health professional before introducing any new supplements.
Magnesium plays a key role in muscle relaxation and nervous system function. Pure Mag may help reduce the occurrence of muscle cramps when dietary intake is inadequate and support a sense of calmness at night.
Magnesium supports glucose metabolism, energy production, protein synthesis, and nervous system function - all of which play important roles in overall hormonal balance and wellbeing.
We would typically suggest taking Pure Mag at night time as it is a calming mineral and can help with relaxation and sleep.
Alternatively you can take 2 capsules in the morning and 2 before bed time - or as advised by your health professional.
Pure Mag is vegan, non-GMO, and free from common allergens such as gluten, dairy, soy eggs etc. We use minimal, clean excipients and encapsulate the powder in HPMC (plant-based) capsules.
Our products are designed to complement one another, and many individuals choose to take them together. The Prenatal and Magnesium work particularly well as a pairing, as the Prenatal does not include magnesium - incorporating the recommended daily intake would require an additional four capsules.
Magnesium is also commonly paired with Myo-Inositol, as it supports normal nervous system function, energy production, protein synthesis, and carbohydrate and sugar metabolism, among other essential processes.
As always, we recommend consulting your health professional to ensure these supplements are appropriate for your individual needs.
Yes it is, our medicine listing number is: AUSTL 510433 and is manufactured in a TGA certified facility in QLD, Australia.