Magnesium plays a role in over 300 processes in the body, yet stress, caffeine, poor sleep, pregnancy, and heavy exercise can deplete levels. Pure Mag is formulated to help restore balance and provide gentle, effective support.
Magnesium glycinate (also known as magnesium bisglycinate) is one of the most well-researched and highly absorbed forms of magnesium. It is a chelated form of magnesium bound to the amino acid glycine, making it significantly more bioavailable and far less likely to cause laxative effects or gastrointestinal discomfort compared to cheaper forms such as magnesium oxide.
Pure Mag is a clean, optimally absorbed magnesium supplement designed to support nervous system function, glucose metabolism, protein synthesis, muscle health, energy production + more. Formulated using pure, unbuffered magnesium glycinate, each daily serve of 4 easy to take capsules provides 350 mg of elemental magnesium.
Description
Magnesium plays a role in over 300 processes in the body, yet stress, caffeine, poor sleep, pregnancy, and heavy exercise can deplete levels. Pure Mag is formulated to help restore balance and provide gentle, effective support.
Magnesium glycinate (also known as magnesium bisglycinate) is one of the most well-researched and highly absorbed forms of magnesium. It is a chelated form of magnesium bound to the amino acid glycine, making it significantly more bioavailable and far less likely to cause laxative effects or gastrointestinal discomfort compared to cheaper forms such as magnesium oxide.
Pure Mag is a clean, optimally absorbed magnesium supplement designed to support nervous system function, glucose metabolism, protein synthesis, muscle health, energy production + more. Formulated using pure, unbuffered magnesium glycinate, each daily serve of 4 easy to take capsules provides 350 mg of elemental magnesium.
KEY BENEFITS
Pure Mag is an evidence based, comprehensive formula which is scientifically proven to help women maintain & support:
Glucose / sugar / carbohydrate metabolism
Helps to convert carbohydrates into energy
Muscle relaxation and function
Healthy muscle contraction function
Reduces / relieves muscle cramps when dietary intake is inadequate
Helps reduce occurrence of muscle cramp when dietary intake is inadequate
Nervous system health and function
Energy production
Protein synthesis in the body
Healthy bone development / growth / building
Bone mass / density / integrity
Healthy teeth
Healthy heart function
Benefits
KEY BENEFITS
Pure Mag is an evidence based, comprehensive formula which is scientifically proven to help women maintain & support:
Glucose / sugar / carbohydrate metabolism
Helps to convert carbohydrates into energy
Muscle relaxation and function
Healthy muscle contraction function
Reduces / relieves muscle cramps when dietary intake is inadequate
Helps reduce occurrence of muscle cramp when dietary intake is inadequate
Equivalent Elemental Magnesium: 350mg (elemental magnesium refers to the amount of absorbable magnesium available to the body).
This formula is free from magnesium oxide, gluten, dairy, soy, artificial colours, preservatives, and fillers. Our products are vegan-friendly and free from common allergens including gluten, egg, soy, and dairy.
You can view our full listing on the ARTG database using ARTG number 510433.
Equivalent Elemental Magnesium: 350mg (elemental magnesium refers to the amount of absorbable magnesium available to the body).
This formula is free from magnesium oxide, gluten, dairy, soy, artificial colours, preservatives, and fillers. Our products are vegan-friendly and free from common allergens including gluten, egg, soy, and dairy.
You can view our full listing on the ARTG database using ARTG number 510433.
Take 2 capsules twice daily, or as directed by your health professional.
Magnesium is best taken at night time prior to bed as it is 'calming'
To ensure maximum absorption, we recommend that you take away from beverages such as coffee, tea or alcohol.
Take 2 hours before, or 2 hours after any prescription medication.
Always read the label and follow the directions for use.
Storage:
Store fully sealed below 25°C. Do not use if the tamper proof seal has been broken.
Directions
Take 2 capsules twice daily, or as directed by your health professional.
Magnesium is best taken at night time prior to bed as it is 'calming'
To ensure maximum absorption, we recommend that you take away from beverages such as coffee, tea or alcohol.
Take 2 hours before, or 2 hours after any prescription medication.
Always read the label and follow the directions for use.
Storage:
Store fully sealed below 25°C. Do not use if the tamper proof seal has been broken.
We include these precautions to make sure you have the right information for safe use of this product. Please take a quick look before getting started 💜
Mineral supplements should not replace a balanced diet.
If symptoms persist talk to your health professional.
Warnings
We include these precautions to make sure you have the right information for safe use of this product. Please take a quick look before getting started 💜
Mineral supplements should not replace a balanced diet.
If symptoms persist talk to your health professional.
Description
Magnesium plays a role in over 300 processes in the body, yet stress, caffeine, poor sleep, pregnancy, and heavy exercise can deplete levels. Pure Mag is formulated to help restore balance and provide gentle, effective support.
Magnesium glycinate (also known as magnesium bisglycinate) is one of the most well-researched and highly absorbed forms of magnesium. It is a chelated form of magnesium bound to the amino acid glycine, making it significantly more bioavailable and far less likely to cause laxative effects or gastrointestinal discomfort compared to cheaper forms such as magnesium oxide.
Pure Mag is a clean, optimally absorbed magnesium supplement designed to support nervous system function, glucose metabolism, protein synthesis, muscle health, energy production + more. Formulated using pure, unbuffered magnesium glycinate, each daily serve of 4 easy to take capsules provides 350 mg of elemental magnesium.
Benefits
KEY BENEFITS
Pure Mag is an evidence based, comprehensive formula which is scientifically proven to help women maintain & support:
Glucose / sugar / carbohydrate metabolism
Helps to convert carbohydrates into energy
Muscle relaxation and function
Healthy muscle contraction function
Reduces / relieves muscle cramps when dietary intake is inadequate
Helps reduce occurrence of muscle cramp when dietary intake is inadequate
Equivalent Elemental Magnesium: 350mg (elemental magnesium refers to the amount of absorbable magnesium available to the body).
This formula is free from magnesium oxide, gluten, dairy, soy, artificial colours, preservatives, and fillers. Our products are vegan-friendly and free from common allergens including gluten, egg, soy, and dairy.
You can view our full listing on the ARTG database using ARTG number 510433.
Directions
Take 2 capsules twice daily, or as directed by your health professional.
Magnesium is best taken at night time prior to bed as it is 'calming'
To ensure maximum absorption, we recommend that you take away from beverages such as coffee, tea or alcohol.
Take 2 hours before, or 2 hours after any prescription medication.
Always read the label and follow the directions for use.
Storage:
Store fully sealed below 25°C. Do not use if the tamper proof seal has been broken.
Warnings
We include these precautions to make sure you have the right information for safe use of this product. Please take a quick look before getting started 💜
Mineral supplements should not replace a balanced diet.
If symptoms persist talk to your health professional.
unbuffered
Free from magnesium oxide which can commonly found in other magnesium glycinate supplements
Bioavailable ingredients
Highly absorbable and gentle on digestion. Designed for effectiveness without the unwanted side effects like bloating or laxative effects.
Australian Owned
Manufactured in QLD, Australia. Registered through the ARTG (TGA).
THIRD PARTY TESTED
We conduct third party testing on all our products to ensure quality and consistency, because you deserve confidence during one of the most important times of your life.
every Season
Formulated to be taken throughout all seasons of life - pregnancy & breastfeeding friendly
For tired minds, tense muscles, and stretched thin nervous systems - with added support for energy, blood sugar, and protein synthesis.
Brain + Mood Support
Formulated to support nervous system function, helping promote resilience to stress and restful sleep - particularly during periods of hormonal change, fatigue, or postpartum recovery.
Muscle relief, without digestive upset
Pure Mag supports healthy muscle function and helps reduce the occurrence of cramps without the common digestive upsets linked to magnesium oxide.
Energy & Blood Sugar Metabolism
Magnesium is essential for converting carbs into energy, regulating insulin sensitivity, glucose metabolism and reducing fatigue.
Protein Synthesis
Magnesium plays a key role in protein synthesis - helping your body build and repair muscle tissue, support hormonal health, and maintain overall cellular function.
Strong Bones & Healthy Heart
Supports healthy bone development and heart function - especially important during pregnancy, breastfeeding, and beyond.
Pregnancy | Breastfeeding Friendly
Backed by research and gentle on the gut. A well-tolerated choice for pregnancy, postpartum, and those managing hormonal or cycle concerns.
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Unbuffered. Uncompromised. Unbelievably Gentle.
USvs Other Brands
We take pride in our evidence-based formulations, featuring premium, highly absorbable unbuffered magnesium glycinate. See how we compare:
Unbuffered Magnesium Glycinate
Highly bioavailable & gentle on digestion
Support healthy energy production
Support healthy protein synthesis
Aids glucose / sugar / carbohydrate metabolism
Supports muscle relaxation and function
Support nervous system function and health
Formulated By Midwife, Nurse & Nutrition Consultant
Random complexes with energising and calming forms
Practitioner Formulated
Pregnancy & breastfeeding friendly
3rd Party Tested
Australia Owned
A gentle, practitioner-formulated magnesium designed to support women’s nervous systems
Pure & Unbuffered
Many magnesium glycinate supplements on the market are buffered - meaning they’re blended with magnesium oxide, a cheaper, less absorbable form. This inflates the elemental magnesium number on the label, but often reduces how much your body can actually absorb. Pure Mag is different. We use only unbuffered magnesium glycinate - no oxide, no shortcuts.
Paired With Glycine
Magnesium on it's own can't be absorbed - it needs a partner. Glycine is a calming amino acid that enhances absorption and is gentle on digestion. That means fewer side effects, and support that actually works with your body (not against it).
Capsules, Not Chalky Tablets
We use plant-based hypromellose capsules - no hard tablets, binders, glues, or unnecessary coatings. Just unbuffered magnesium glycinate, carefully encapsulated while keeping excipients to an absolute minimum.
Practitioner Formulated
Pure Mag is practitioner formulated by a Midwife, Nurse, and Nutrition Consultant, with years of clinical and personal experience guiding every decision - from the form of magnesium selected, to supplier sourcing, capsule format etc.
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Not all magnesium glycinate is created equal.
Not all magnesium glycinate is the same and labels don’t always make the difference clear.
Current labelling standards don’t require brands to specify whether their magnesium glycinate is unbuffered or blended with another source of magnesium, such as magnesium oxide. Switch between the two to see what changes.
Tap to compare →
Magnesium glycinate
Magnesium oxide
Amount used as a buffer: generally not disclosed.
What is inside
Unbuffered magnesium glycinate.
Glycinate buffered with magnesium oxide, a cheaper, synthetic form. This is what buffering means.
How well it absorbs
Glycinate is a chelated form, chosen because the body takes it up readily.
Oxide is absorbed far less efficiently, so part of what you swallow does less for you.
On your stomach
Gentle. The form most often suggested for people with sensitive digestion.
Oxide draws water into the gut, which is why blends are more likely to cause discomfort.
Ratio disclosed
Nothing to disclose. 100% unbuffered magnesium glycinate. No magnesium oxide added for buffering.
Current labelling standards don’t require brands to tell you whether their magnesium glycinate is unbuffered or blended with magnesium oxide.
Customer Reviews
Overall rating: 4.9 / 5 from 76 reviews.
Started having the WORST leg cramps at 28 weeks which would wake me up at night- low in magnesium so added Pure Mag into my stack to test. From 32 weeks onwards I have had zero!!! im now 37 weeks
Store owner replied:
Pregnancy routines can change so much week to week, Monica 💜
We formulated Pure Mag to be a simple, high-quality magnesium option that’s easy to add into your daily routine during pregnancy. So glad it’s been a great fit for you 🥰
— The Maternally Happy Team
I took the prenatal all through pregnancy and beyond, love that it includes choline especially as I have had to cut eggs out of my diet. The magnesium is excellent, seems to make much more of a difference than any other magnesium supplement I have tried (and I have tried a few!).
I ordered this to help with better sleep as I have been struggling and OMG this was a game changer. Only been taking it for a month and I sleep so much better and wake up much more refreshed!
I’ve been really happy with how magnesium has supported me throughout pregnancy. I’ve found it helpful for pregnancy-related cramps and muscle discomfort, while also supporting regular daily bowel movements.
I also really appreciate that it has clean, simple ingredients, which is especially important to me during pregnancy. It’s become an easy part of my daily routine, and I’ve noticed a positive difference since using it.
Love this magnesium! Have tried a few but have really noticed a difference with this one. Taking 2 during the day and have noticed a difference in sleep and muscle soreness!
Love these products. Great to know that I am taking a helpful vitamins as a breastfeeding Mama and the Pure Mag is so good for helping me sleep when sleep is broken thanks to my little one!
I have been taking this magnesium supplement since last month and my muscles are thankful for it.
Have felt a great relief in the aches and helped me sleep. Also the best part is this hasn’t upset my stomach due to pure ingredients.
Love it❤️
So happy with my order! These both came so quickly and I have been loving them. Gentle on my stomach and knowing all the beneficial ingredients has really made me feeling like iv chosen the best product. Even better that I can take these while TTC, pregnant and post-partum! So so happy and would recommend to anyone
I love this product. Pure Mag has become a part of my night stack..
Im currently pregnant and have been having cramps, but now the intensity is so manageable and doesnt last long.
Honestly the product exceed my expectations, been taking different type of Magnesium but this is the only type that I can notice a big difference in my night rest and sleep. Don’t think I can have my daily life without it now
I started using the magnesium to help with sleep and it has been a game changer and I find that I don’t wake up as sore after the gym either!
Always have it, even when away on holidays!
I’ve been taking the Maternally Happy Pure Mag and find it easy on my stomach and simple to incorporate into my daily routine. The capsules are easy to swallow, and I’ve noticed improvements in muscle tension and sleep quality. I also love that it’s formulated with pregnancy and preconception in mind, which gives me extra peace of mind while TTC ☺️
Store owner replied:
We're so glad Pure Mag is off to a great start for you, Miriam 💜
Consistency is key with any supplement, so we hope it continues to be a great addition to your routine. Thanks so much for sharing your experience so far 🥰
— The Maternally Happy Team
Feeling great postpartum thanks to the magnesium 🙏🙏
Store owner replied:
Postpartum is such a special (and busy!) season, Camilla 💜
We're so glad Pure Mag has become part of your routine. We formulated it to be a simple, high-quality magnesium option without unnecessary extras, making it easy to incorporate into everyday life 🥰
— The Maternally Happy Team
Store owner replied:
So glad Pure Mag has found a place in your routine, Despina 💜
We’re big believers in keeping things simple - just high-quality magnesium glycinate without unnecessary extras.
Thanks for taking the time to share your feedback 🥰
— The Maternally Happy Team
I’ve been taking this magnesium for a few weeks now and I’ve honestly noticed a real difference. My sleep has improved a lot — I fall asleep easier and feel more rested in the morning!
I’ve been consistently purchasing this magnesium supplement for a few months now and it’s become a staple in my routine! I love that it contains pure, high quality ingredients without unnecessary fillers, and it’s been incredibly gentle on my stomach compared to other magnesium supplement products I’ve tried.
Since taking it regularly, I’ve noticed a significant improvement in both my muscle recovery and sleep quality. I wake up feeling more rested, and it has really helped ease muscle tension after long days and workouts.
My only suggestion would be to offer this product in the bundle and save options. As a repeat customer who purchases it consistently and with other products such as the myo-inositol, a bundle option would be much more cost effective and convenient! Other than that, I couldn’t be happier with the product and will definitely continue repurchasing 🤍
I bought this pure magnesium for my pregnant wife as she suffers from bad leg cramps during the night. Since using this, we found that her cramps are lessening and not so severe. Ill continue to purchase as we've seen a big difference. Would highly recommend!!
2 magnesium tablets every night just before bed was a game changer for me. I was getting excruciating leg cramps my entire pregnancy until I found this at 20 weeks gestation. It's a must have for me now, along with plenty of water during the day so I'm not dehydrated.
Store owner replied:
Love hearing it’s been an easy addition to your routine, Kylie 💜
We formulated Pure Mag to be gentle and simple, without lots of unnecessary extras. Thanks so much for sharing your experience 🥰
— The Maternally Happy Team
I’m currently pregnant and I feel like my sleep is deeper after taking the magnesium. Nice to know it’s pregnancy safe as well, peace of mind!
Store owner replied:
Pregnancy can make you extra mindful about what you’re taking, Caitlin 💜
We formulated Pure Mag to be a simple, high-quality magnesium option suitable for pregnancy, so we’re really glad it’s giving you that extra peace of mind 🥰
— The Maternally Happy Team
Love this product!! Took me a little to tweak the dosage to what felt best but I now take 2 in the morning and 2 at night most of the time and feel great! Definitely will buy again! Love that it's pure, so hard to find something that doesn't have a bunch of other vitamins and ingredients!
Store owner replied:
Finding your sweet spot with magnesium can make such a difference 💜
We kept Pure Mag intentionally simple and focused - just high-quality pure magnesium without lots of unnecessary extras. So glad it’s become a staple for you, Evangeline 🥰
— The Maternally Happy Team
Questions About Pure Mag?
We've got you covered!
What makes Pure Mag different from other magnesium supplements?
Pure Mag is formulated with pure, unbuffered magnesium glycinate - not mixed with magnesium oxide like many other products on the market. This form is highly bioavailable, gentle on the gut, and far less likely to cause digestive upset.
What does "unbuffered" mean?
"Unbuffered" means the magnesium is not blended with cheaper, less absorbable forms, like magnesium oxide. Many supplements labeled as magnesium glycinate are buffered blends, which can inflate the elemental magnesium amount but increase the risk of side effects like bloating or loose stools.
Is Pure Mag safe during pregnancy or breastfeeding?
Pure Mag is designed to be gentle on digestion and provides a highly bioavailable form of magnesium, which many women choose to include during pregnancy and breastfeeding. As always, we recommend checking with your health professional before introducing any new supplements.
Will this help with muscle cramps or sleep?
Magnesium plays a key role in muscle relaxation and nervous system function. Pure Mag may help reduce the occurrence of muscle cramps when dietary intake is inadequate and support a nervous system health and function.
When is the best time to take Pure Mag?
We would typically suggest taking Pure Mag at night time as it is a calming mineral and can help with relaxation and sleep.
Alternatively you can take 2 capsules in the morning and 2 before bed time - or as advised by your health professional.
Is Pure Mag vegan and allergen-friendly?
Pure Mag is vegan, non-GMO, and free from common allergens such as gluten, dairy, soy eggs etc. We use minimal, clean excipients and encapsulate the powder in HPMC (plant-based) capsules.
Can Myo-Inositol, The Prenatal and Hydrolysed Collagen be taken with Magnesium?
Our products are designed to complement one another, and many individuals choose to take them together. The Prenatal and Magnesium work particularly well as a pairing, as the Prenatal does not include magnesium - incorporating the recommended daily intake would require an additional four capsules.
Magnesium is also commonly paired with Myo-Inositol, as it supports normal nervous system function, energy production, protein synthesis, and carbohydrate and sugar metabolism, among other essential processes.
As always, we recommend consulting your health professional to ensure these supplements are appropriate for your individual needs.
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